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Marketing management is a very well laid out and clear text book. He received his masters degree at the university of chicago and his ph. Marketing management by philip kotler, eleventh edition,719. Philip kotler born may 27, 1931 is an american marketing author, consultant, and professor. The classic marketing management is an undisputed global bestseller. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. We see marketing management as the art and science of choosing target markets. Kotler and keller marketing management th edition pdf rar download apothecary.
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